The application of AR technology in product display - Dr. Liu Weixing

2021-07-19

The application of AR technology in product display


At present, with the continuous development of computer technology, some new reality perception technologies are also based on this, and many new forms and new elements appear. AR technology is a kind of reality perception technology that rapidly rises in recent years.


AR is short for Augmented Reality, which is a technology that calculates the position and Angle of the camera image in real time and adds the corresponding image. The goal of this technology is to integrate the virtual world into the real world on the screen and interact with it. In fact, it was proposed as early as in the early 1990s, but due to the limitations of the technical conditions at that time, the development of AR technology was very slow for quite a period of time. Until recent years, with the continuous development of virtual technology, AR technology began to develop rapidly and was rapidly applied in many fields. In the process of practical application, AR technology mainly has several characteristics, namely virtual-real combination, real-time interaction and 3D alignment. In short, it can enhance all the information in the real world, such as pictures, text, 3D objects, etc., through certain technical means. In the process of enhancement, It not only enables the computer to understand the environment through CV (Computer Vision) technology and superposition the virtual coordinate system with the real world, but also enables the user to have a deeper understanding of the real environment and virtual information through information interaction.


AR technology was applied to product display, the display effect will be able to contribute to improved significantly, embodied in three aspects: one is to be able to use AR technology, will originally static or graphic visual object in reality, can make more vivid, three-dimensional to show to the audience, so that the audience can be more intuitive for the required goods information; Second, with the support of AR technology, the product information can be displayed in a more diverse and rich form to improve the effect of the display, which can break the limitations of the original real scene, including color and tools. Three is in the traditional product display, is often a one-way, namely the commodity information to the audience in the form of a one-way output to display, the audience can be observed in the static scene down products, only by AR technology, can make the product "live" rise, can make an interaction between users and products, so as to achieve the experience of a virtual effect. Thus, if AR technology can be applied in product display, it can not only better highlight product information, but also better capture the interest of the audience.


Some applications of AR technology in products


From the current development level of AR technology and some practical cases in product display, it can be seen that the current AR technology can play a role in three application scenarios in product display, namely browsing products, testing products and customized product effect presentation.


In this application scenario, users can understand the situation of products in different use states through AR technology, so as to guide users to place orders faster. To buy furniture, for example, in the traditional furniture sales in the interface, the user is often by some static pictures to browse furniture pictures, is not able to furniture's size, position, Angle and put in the home is appropriate have accurate judgment, but with the support of AR technology, users when browsing furniture commodity information, can pass the 3 d effect, Direct access to the status of furniture in different attributes, such as from the back to see what is what, from the side to see what is what, what color furniture placed in what kind of environment is more appropriate, so as to more clearly understand whether the furniture is in line with their requirements. At present, some mainstream e-shopping platforms, such as Tmall and Jingdong, have realized this application scenario, such as the "home decoration AR" of Tmall platform, and constantly optimize the application effect of AR technology in browsing commodities to continuously make up for the deficiency of traditional product display that only rely on pictures and videos.


Test items users by watching product display information in traditional mode to choose goods, often can encounter a confused, just don't know whether the goods can and usage scenarios can compatible, namely don't know if a product in a certain condition is suitable, which at the time of choice will often fall into contradictory situation. For example, in the process of traditional online cosmetics shopping, many female customers often encounter a problem that they do not know whether a certain lipstick is suitable for their face, but they cannot directly try it when shopping online, which makes many women have no way to make a decision. The introduction of AR technology can effectively solve this problem. For example, the current JD AR makeup trial can provide users with the function of product testing. Users can directly realize the virtual test of the use effect of cosmetics online through the AR makeup trial technology. Then, the effect of using a certain cosmetics on the user's face is presented directly, so that customers can have a clear judgment on whether the cosmetics are suitable for them.


Another important role of AR technology in product display is to provide effect presentation for customized products, that is, in the process of personalized customization, users can have a more intuitive understanding of the effect of customized products according to their own opinions. Here, take the online shopping channel of Weima Automobile as an example. In the interface of online shopping channel of Weima Automobile, customers can see the added effect on the device interface while selecting the accessories through AR technology. And with the help of VR visual technology, they can have a more three-dimensional and clear understanding of the selected interior and exterior decoration effect of the car. In order to improve the accuracy of their purchase decisions.


To sum up, the introduction of AR technology in product display will effectively make up for the shortcomings of traditional display methods. This paper only analyzes and discusses the AR technology theories and related applications mastered by the author, but the overall lack of depth. Besides, with the continuous development of AR technology in the future, The utilization value and application area of AR technology will also continue to increase. Relevant industries should pay attention to the advantages of AR technology, actively carry out exploration and practice, and give full play to the AR technology in improving the ability of commodity promotion.